About trends in the mountain environment:

The Mountain Safety Council in Sweden report that the Swedish mountains will receive about 700 000 visitors during the summer 2017(September included). A increasing of foreigner visitors is a clear trend.

The interest of hiking in Sweden will increase..

What we can see is that Netherland is the country that increases most. It is also interesting to analyze that fact of foreign companies have established itself in the region. This might be a signal to Swedish tourist council to probably do the same in areas were swedes often go? Overall families with children increase as well as young people (18-30 years). Also people with foreign background increase as well. It is also a fact that visitors or less unfamiliar visitors, with impaired security awareness. But they are better equipped. What can be seen from a security perspective is that the visitors underestimate the weather impact and fast weather cover. They also often overestimate the coverage of mobile network. The underestimate of their own physical condition is also a big issue. Not appropriated clothing for the chosen activity is another factor that can be seen. The hikers also sometimes underestimate the distance in combination with elevation and own physical condition. Last but not least; people often forget to communicate their route. This will mean that family and acquaintance get worried and as a result the mountain rescue needs to act on an event that not is acute. Three areas that can be seen as growing are: Trail cycling (and downhill),

day walks and guided tours increases. Some conclusion that can be done; social media gives a distorted picture of the mountain environment. Foreign specialized tour operator establishes themselves on the Swedish market. New activities such as peak-hunt that give you a badge or a gift is popular. (This is very common in the Alps) The need of mountain cabins will be decreased, due to the visitors request more services and quality and activities. The need of guides will increase, but there will be competitive from other countries. The creative guide, with a close connection to a mountain station will have more clients.

The need of creative guides will increase..

Another finding from my point of view will be to have homepage and information about the area the visitors are going to. I think they have done a good job for Mont Blanc here. http://www.chamonix.com/pdf/climbing-mont-blanc.pdf

I think something like that can be good for some areas in Sweden as well. Of course there is other thing that is important in the Swedish mountain environment. Information I also important for all affected areas. such as the samis. It will be more people who will affect the whole environment.

All will be affected of more visitors in the Swedish mountains..

A interesting article you can listen about it you got here: (sorry it is in Swedish) http://sverigesradio.se/sida/artikel.aspx?programid=78&artikel=6758936

Other news in the outdoor world:

The Haglöfs company got a new CEO, Carsten Unbehaun will lead the company now on. His background is from Asics.

The Swedish brand Fenix buys the Danish company Friluftsland. The ownership will now include 60  stores and internet stores in Germany, Finland and Denmark and Sweden.

The Swedish company Fjallraven has stared a cooperation with recco.

Fjallraven work together with Recco..

The new collection ”Bergtagen” will include this new function, that will help to localize people that been caught of an avalanche, or felt into a crevasse..

And at last, every morning you wake up you start to write the page of the day in your life. It is up to you how this day will be in your own book of life. Take good care of it..

Fill your book with essential life experience..

See ya soon